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  • Ginny Schuster

Entrepreneurship is Worth the Challenge?

Updated: Oct 10

Why do I feel that being an entrepreneur is worth the challenge?

The quickest response to that question is … I see no J.O.B. security in today’s world. Some people like their J.O.B., but I hear many employees complain. It made me wonder why they don’t do something else, if they don’t like what they do? Life is too short!


It is sad that the schools don’t teach business and finance. With no direction, it easy to stumble through life and do what our parents did. If the parents work for someone, we learn to live paycheck to paycheck. Whereas, if the parents are entrepreneurs, it’s not so scary to consider being in business. As Robert Kiyosaki pointed out, the wealthiest people have all been entrepreneurs and that takes a certain mindset.

What does a wealthy mindset look like?

This is one of the questions Koby Bateman, founder of SendOutCards, discusses in his book, “Promptings”; saying “Abundant thinking is contagious, and I want to be around it as much as I can.” I was interested to see a few of his responses to this question and here are some of them:

- Wealthy people have a mindset for abundance. Poor people have a mindset for security or control.

- Wealthy people never play the game of “victim”. Poor people become a “victim” in most of their dealings.

- Wealthy people leverage their time, talents, and money with people. Poor people guard their time, talents, and money with fear.

- Wealthy people believe they can have their cake and eat it too. Poor people don’t believe they deserve cake, so they order a doughnut, focus on the hole, and wonder why they have nothing.

Is it possible to change our mindset?

Yes. It’s important to invest in your own personal growth. It helps a person reach their full potential. Much to my surprise, I found out that Tony Robbins and other successful speakers have coaches. Their coaches aren’t for personal growth, but it shows that even the well-known, famous people are okay with investing in themselves!! WOW, what an eye opener that was for me!! I thought I had to do it all myself!!

This made me feel comfortable about hiring a speech coach – JB Braden. Even now, I am connected with him and follow him on social media where he posts various coaching tips. His recent post happened to be about mindset:

“Habit #4, Cultivate a Champion Mindset:

Leave it all on the field - Champions look at life as a game. They are willing to give it their all without fear of failure because they realize that struggle and pain are all part of the game. Life is filled with highs and lows and we need to be able to embrace both scenarios to fully appreciate our efforts on a whole. When you play it safe, you miss opportunities and you stay small. When you are passionate about what you’re doing your enthusiasm is contagious. Your own efforts are magnified by your exuberance and the energy transfers to your team. If you’re not feeling like you give your all, pause and re-evaluate your enthusiasm for your mission. It’s never too late to pivot and get back in alignment with your soul’s desires.”

This brings me to the point JB made about – “it’s never too late to pivot”.

One thing we can definitely count on is … change! Nothing stays the same!! When we sold our business, I was excited, but it was such a change! I had felt as though I knew everyone in Boulder; I was THE connector; the “go-to person”. If anyone needed to know who to get help from, it was, “call Ginny”. It’s a strange feeling, going from being a connector to all of a sudden, not! But life goes on and you figure things out.

And I did, we did … we pivoted to drive trips now that we had all this unclaimed time. Our two grown children were now in college, ASU and Rutgers University; plus, we knew family around the country we could visit. Hubby hooked up my computer to a car inverter so I could see the dot that showed where we were driving on the DeLorme map program. This is before cell phones with GPS. Our GPS sensor sat on the car dashboard. This allowed us to go on back roads during the day, and then make it back to the interstates where hotels were at night. The first six months we drove 8,000 miles before coming back home to Colorado.

That was a fun pivot, but I can remember a time when print sales dropped off drastically. At first we thought we had done something wrong. Since we were friends with all the local print shop owners, we called them to find out if they noticed a dramatic drop in sales, too! Fortunately for us, it was universal. Unfortunately, we were so busy working, we didn’t notice that there was a war going on! The Gulf War affected everyone in different ways. Business dropped not only for us, but for all the businesses we printed for. We did more advertising so that when things did turn around, people would still be thinking of us for their printing needs.


Become the entrepreneur living inside you.



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